What an interesting paradoxical question, don’t you think? Lately I’ve seen a few guru’s who in their latest products or courses who are touting their successes to an ultra-high degree, at least in my book.
While they do have tremendous successes that are clearly evident…if they are clearly evident do we need to hear them talking about themselves about how awesome they are? No we don’t, because we already know it. Otherwise why would we be interested in their products, blog posts, ideas etc? :). So my opinion is that there is no need to tell people how incredibly successful we are. Our success will be evident to those around us!
So that beggs the question…
How Can You Brand Yourself, Without Making it About You?
Watch below, and enjoy!
For those of us in Internet Marketing, we do need to employ the online marketing strategy of branding ourselves. But if you do it the right way, I firmly believe that it will mean that much MORE success that will come our way.
I would love to hear your thoughts below! Tell me what you think about branding yourself without it being about you…even opposing viewpoints! If you find this post helpful please do share on Facebook and Twitter too!
Thanks so much for being a part of the community here on my blog, I appreciate you!
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December 3, 2010 at 7:24 pm
Great topic, Roz! You walk your talk, my friend. You are a good example of a “down-to-earth” person who is more focused on others and what you can share with them than on promoting yourself. That is one reason people are attracted to you.
Decades of experience with recruiting network marketers has made one thing clear. The MAIN question in the mind of the prospect is almost always: “Can I do it?”, i.e., “Will it work for me, even though I am not as talented as you?” Often the reason they say no is that they are afraid that they may not be as “awesome” as the recruiter who is bragging about his or her success.
One of the most successful recruiters in all of MLM history was famous for saying, “You can do it!” And he gave the impression that if HE could do it, then they surely could ;-)
Buddy Hodges recently posted..Friends Family and Love
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Buddy Hodges Reply:
December 3rd, 2010 at 8:43 pm
P.S., As important as personal recruiting is, “duplicability” by masses of ordinary people is even more crucial to long-term residual income. If it is all about you, you only have a JOB.
Robert Kyosaki says that a network marketing business should become “an ASSET, not an income.” Real freedom comes from leveraging the entrepreneurial spirit of thousands of ordinary people. If you make it all about THEM, your passive residual income stream should grow exponentially!
Buddy Hodges recently posted..Friends Family and Love
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Roz Pearcy Reply:
December 3rd, 2010 at 9:17 pm
I love that…”If it is all about you, you only have a JOB”. This business truly is about others, and us helping them to reach their potential, as we are being helped to reach our potential by our enrollers.
Freedom certainly cannot be found by more money but rather enjoying the ride and helping as many as possible enjoy it with you :)
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Wendy Hewlett Reply:
January 4th, 2011 at 2:03 pm
Great points Buddy!! I love that quote also … “If it is all about you, you only have a JOB.” One of the first things we learn in this industry is that it is all about how our products can benefit the prospect and solve a problem for them. It is not about us and you have explained that so eloquently in your comments. Thanks!
Wendy
Wendy Hewlett recently posted..Tips For Success in 2011
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Roz Pearcy Reply:
January 5th, 2011 at 2:56 pm
Awesome Wendy, thank you!
Roz Pearcy Reply:
December 3rd, 2010 at 9:15 pm
Wow Buddy, a big thank you for that! That is one of many reasons why I enjoy our discussions is because you are always ready to reflect onto others and show them gratitude and kindness.
But that is a reflection of you my friend! Your success offline in Network Marketing has also shown that you walk the walk too :). Thanks so much for stopping by to comment!
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December 3, 2010 at 9:53 pm
Great post Roz… sometimes we don’t need a megaphone to broadcast our name to the masses, but just one random act of kindness will have them shouting your name from the rooftops!
- Donnie
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Roz Pearcy Reply:
December 4th, 2010 at 9:51 am
Exactly! When we know what we are doing people will definitely be able to see that without us saying, “Hey I know what I’m doing over here! Come listen to me and buy my products!!”
Thank you for your comment!
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December 4, 2010 at 6:49 am
I respectfully disagree.
I am my own most valuable benefit and the most unique quality I possess, so of COURSE I’m going to brand myself and make my branding about me and why my particular brand of marketing helps *you*.
There’s nothing wrong with having the self-confidence enough to say, hey! I walk the talk I talk, I know what I’m talking about and here’s why you want to listen to me.
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Roz Pearcy Reply:
December 4th, 2010 at 9:49 am
Thanks for sharing your opinion Barbara. You certainly are right when you say you are your most valuable asset.
My point is that there is a fine line between being confident and letting your skill set shine through so it’s clearly evident for others to see that you know what you are doing and worth listening to….and contrasting that with touting yourself as the next best thing since sliced bread :D
Thanks for adding your value to the community Barbara!
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December 4, 2010 at 11:44 am
Wow, Barbara! You are a quintessential Professional, and I respect you for accomplishments. I am duly impressed with your resume and your website. You obviously work harder than I do. On your website you say, “Interested in making money from the sweat of my brow? Become an affiliate today.”
I think our difference is not so much a matter of opinion as it is a matter of choice. To quote an old hippie saying, “Different strokes for different folks.” I used to be a Professional, both as a college professor and as a management consultant on a fairly long-term contract with the U.S. Office of Economic Development. Although I earned a high income, it depended on my own continued effort. I enjoyed making a difference, but I also enjoyed the leverage when I hired other consultants as sub-contractors.
For myself, network marketing is more about FREEDOM than about money or fame. Frankly, I have sometimes earned much more per month (part-time) in residual income than I earned per year teaching in college full-time. As for personal fulfillment and satisfaction, I thoroughly enjoy making friends for a living and boosting others to achieve their goals.
Buddy Hodges recently posted..Friends Family and Love
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Roz Pearcy Reply:
December 4th, 2010 at 2:58 pm
I was impressed too when I visited her unique website :) It is a choice Buddy, and I find that it’s one that tends to go with our personality.
There are those out there who are much more bombastic than we are and they might rub us the wrong way…but likewise they probably see us as too meek or what have you. Both can be successful certainly, so it’s up to us to choose which path we want to take, and who we want to attract to our business.
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December 4, 2010 at 12:46 pm
Hey Roz! Definitely a beautiful and important message. As we see more and more people “branding” themselves now a days, this is very imperative to understand. I really like Donnie’s comment above, one act of kindness can brand you more than announcing yourself to the world! So very true and you will come to realize it comes back to you ten times fold!
Also, LOVING the creativity in your videos… you are ROCKING it!
Awesome stuff girl! :)
HUGS!
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Roz Pearcy Reply:
December 4th, 2010 at 3:15 pm
Thanks Jenn and BIG hugs to you girl…for those of you reading the comments I want to give her a BIG congrats as she made another promotion within our company and gets a FREE new Black BMW at only her second promotion!! WOO HOOO GO JENN!
But you are the epitome of branding yourself yes, but you give SO MUCH wealth to those that work with you and follow your blog that it shows and your success shows without you having to say “Hey look at me!”
Well Done my beautiful friend!!
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December 4, 2010 at 1:53 pm
Hey Roz!
Excellent Video. It reminds me of the book 177 Mental Toughness Secrets of The World Class, by Steve Siebold. He explains the difference between being ego driven and being spirit driven.
Thanks for your words of wisdom!
Roshanda Gilmore recently posted..Show Some BOOK LOVE And Share Your Favorites!
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Roz Pearcy Reply:
December 4th, 2010 at 3:17 pm
Ah yes, spirit driven. I like that. When you are ego driven it is all about you, but when you are spirit driven it’s about others. I like it! (said again for emphasis :))
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December 4, 2010 at 2:35 pm
Hi Roz,
Great blog, and I wanted to bookmark it for ya, but there seems to be a problem with the short link in your bookmarking plugin.
Anyway, looking forward to hearing more from you.
Humbley Yours,
Owen
Owen McHale recently posted..PUT A SMILE ON SOMEONES FACE!
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Roz Pearcy Reply:
December 4th, 2010 at 3:25 pm
Thanks Owen! Are you talking about the plugin at the bottom? I know the ones at the top are working fine but I’ll check that one to be sure. Thanks so much for sharing!
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Roz Pearcy Reply:
December 5th, 2010 at 3:18 pm
I got it fixed Owen, thanks!
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December 6, 2010 at 4:05 pm
Great post Roz. I truly believe that attitude is everything and that it can make or break you. Thanks for sharing.
Delicia Jenkins recently posted..Never Give ‘UP’
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Roz Pearcy Reply:
December 7th, 2010 at 8:34 pm
Awesome Delicia…btw I love your latest post on Never Giving “UP” :)
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December 7, 2010 at 11:25 am
Great message Roz! Its all about attraction marketing and people with an arrogant or over confident personality can repel people. I know personally I am not attacted to this type of person nor would I want to partner with someone like this.
Awesome video and message!
Thanks!
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Roz Pearcy Reply:
December 7th, 2010 at 8:36 pm
ITA! And that is my point…there’s a difference between being over confident and being confident. The latter is MUCH more attractive!
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December 7, 2010 at 3:02 pm
Hey Roz, This post was awesome, love it! I have been learning the importance of building a brand, and how to do it right! This blog post is so informative for others to see the importance of doing it right, and the importance of just being YOU! You rock it girl, and I see how you just give from the heart! I LOVE that in people! Have a great day, Christina
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Roz Pearcy Reply:
December 7th, 2010 at 8:39 pm
Happy to hear it Christina, you sound like my kind of gal! I saw from your blog that you are working with Mrs. Amanda-Marie…Awesome :) She is one of our team leaders and I’ve learned SO much from her! Thanks for your comment and for stopping by today!
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December 7, 2010 at 5:57 pm
This is a provocative post Roz which stimulates discussion, good job! I am personally sick and tired of those sales videos which are nothing but 10 min of telling me how much money you have made. They may be good at catching a few newbies but can they really build relationships and generate long term income? Are people really that gullible and naive?
My feeling is that demonstrating what you can do is much more attractive and powerful than bragging about it. A little bragging is OK, but just a little. People are more impressed by the actual performance than they are by the behind the scenes look.
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Roz Pearcy Reply:
December 7th, 2010 at 8:58 pm
Thanks Joseph :) You are right on point…if you are truly successful you won’t have to announce that you are rich if you are…it will be obvious.
It is about the longevity. You certainly might need to show stats that prove you know what you are talking about, but stats are different than saying you made a ton of money on “xyz” Thanks again for your viewpoint Joseph!
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December 8, 2010 at 11:25 am
Hey Roz,
Great headline. It definitely grabs your attention. Actions definitely speaks louder than words. Thanks for sharing this post.
J
Carstarphen recently posted..3 Lessons From The MLM Superhero…
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December 21, 2010 at 7:03 pm
Branding yourself is saying you have to talk about yourself. BUT if you just be yourself then you build a relationship with people first, then a more natural progression is to learn about each other. I find that reading others blogs and information, it gives me a good ideas if they are genuine or just trying to be someone they are not. Excellent post Roz and one for good conversation over and over again!
Lynn Brown recently posted..A Successful Business Begins with Your Mindset
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Roz Pearcy Reply:
December 28th, 2010 at 10:49 am
I love the “natural progression is to learn about each other”. That’s a key point is that it’s NOT natural to talk about yourself and how wonderful you are and how you have all these great results.
The results will be evident, and it will also be evident that you know what you are talking about. So when we get that relationship going it will be only natural to learn about each other.
Then the other person is asking about us, rather than us just taking the initiative to talk about ourselves lol :).
Thanks for stopping by Lynn and giving your valuable comment!!
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December 26, 2010 at 7:28 pm
Thanks for this great post Roz. It’s easy to fall into the trap because you want to share what you have to offer. Focus on the value – it will always shine through and attract more to you.
Also, I am LOVING your videos Roz – so creative and fun. Way to go my friend!! :-)
Scott Ewart recently posted..Is It Time To Start Your Own Movement
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Roz Pearcy Reply:
December 28th, 2010 at 10:53 am
It’s about the value, you are SO right about that Scott! Thanks for the nice comments on my video too. I’m a very creative person and with having a business and children that creativity got placed on the backburner for a while…but now with video I can start to let it shine through!
I’m excited as I’m learning more about how to be creative with videos so more will come soon :) Thanks for your comment bud!
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Wendy Hewlett Reply:
January 4th, 2011 at 1:54 pm
I loved the creativeness in your video too Roz!! Very professional and fun!!
Wendy Hewlett recently posted..Tips For Success in 2011
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Roz Pearcy Reply:
January 5th, 2011 at 2:57 pm
Thanks, I’m a creative person and as I don’t have photoshop yet I gotta get it out somehow!
December 30, 2010 at 3:29 pm
Roz thank you so much, I got a lot out of this post, as I do with most of what you offer. I’d love to gift you with something now. So if you’ll go over to my blog there’s a little something waiting for you. Have a gret new year.
Alison Elliot recently posted..Holiday Cheer And Gifts For YOU!
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Roz Pearcy Reply:
December 30th, 2010 at 11:15 pm
You are so welcome Alison :) Thanks for your gift and for stopping by!!
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January 1, 2011 at 3:02 pm
Very good topic! Its about networking with eveybody by sharing everyone’s interesting ideas.
healthysnackin
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Roz Pearcy Reply:
January 5th, 2011 at 3:00 pm
Well said Tim!
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January 1, 2011 at 10:06 pm
Roz, great point. I have a long list of people I block or mark as spam because I got tired of hearing them tell me how great they are and how much I should want to be more like them. While they frequently have very valuable content available, I only find it now via web searches because they have moved from my reader and blogroll to sites I only visit if they are the only place I can get my answer. Thanks for the reminder. Happy New Year!
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Roz Pearcy Reply:
January 5th, 2011 at 3:00 pm
Awesome, you know here is a guy who is the exact result of people bragging about what they do. I feel the same way Bryan and do the same thing with those that I’m just not attracted to because this is how they behave. Good to meet a mutual friend in that respect!
Thanks for stopping by today and leaving your valuable comment!
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January 4, 2011 at 1:52 pm
I completely agree with you about staying humble. We build our personal brand by being ourselves and bringing everything we can to our followers.
Touting your successes is unnecessary, no matter how successful you have become. It says a lot about you. I’m sure that people coming across like that would start to lose some of their audience. I know it would turn me off.
Wendy
Wendy Hewlett recently posted..Tips For Success in 2011
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Roz Pearcy Reply:
January 5th, 2011 at 2:58 pm
I totally agree. It will show through that you are successful and know what you are talking about so you don’t have to tell everyone about it :).
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January 7, 2011 at 10:09 am
Roz,
I absolutely LOVE THIS! This is so true and this type of branding is one reason I chose to work with Watkins. My sponsor, the one who told me about this business, we connected. It wasn’t all about her, yet she told me enough about her that we could make that connection! If you are branding yourself in an egotistical way, you are breaking the connections you could be making with others. You are like a head with no neck connecting you to your body. What good is a head if it’s not connected to the body? Your prospects are your body. The brain sends messages to the body to help it function but if it’s not connected those messages are not getting through!
Thank you for sharing this with us!
Blessings,
Regina
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Roz Pearcy Reply:
January 11th, 2011 at 1:50 pm
People join people so if you are a big ego walking around likely people won’t follow you…the few that might probably won’t stick around long enough so it’s not a sustainable way to do business. Thanks Regina for your comment!
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January 10, 2011 at 8:47 pm
Great video Roz,
I agree with you, it is comforting to know the person you are listening to has your best interest in mind and wants you to succeed to the level you want to to.
Great work.
Alex Martinez recently posted..What One Word That Will Sabotage Your Network Marketing Success
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Roz Pearcy Reply:
January 11th, 2011 at 11:07 am
Thanks so much Alex, I appreciate your comment!
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January 21, 2011 at 5:03 am
Branding yourself is really necessary for on this matter you were to share a piece of you to other. Others may also be confident to know that you are speaking it for yourself and you know exactly what you are talking. Making sense at all. Thanks a lot for sharing this very empowering post that you got in here.
Zutchelli Morales recently posted..CES 2011 – Showing Why Mobile Matters
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Roz Pearcy Reply:
February 8th, 2011 at 5:40 pm
You are welcome and thanks for stopping by today Zutchelli!
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February 2, 2011 at 5:49 pm
Hey Roz, long time no chat!
I totally agree with you and love this post. I believe we really have to care about the people who we work with and buy our products. It’s crucial!
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Roz Pearcy Reply:
February 8th, 2011 at 5:32 pm
Hey Ry! I love your new blog look and feel…such a giving blog so what you are doing fits in nicely with this post!
Thanks for stopping by today!
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February 4, 2011 at 6:57 pm
Cool Post Roz,
You definitely had some great points there. It truly is about being ourselves and a lot of the times people get into impressing instead of serving. It’s all about serving the people…and that phrase “How To Brand Yourself Without It Being About You” ..Perfect
Peace n Blessings,
Adrian
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Roz Pearcy Reply:
February 8th, 2011 at 5:30 pm
Thanks Adrian :) It’s all about leading with value. Sharing tips, tricks and tactics will work short term, but value always works long term.
Thanks for stopping by and leaving your thoughtful comment Adrian!
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April 20, 2011 at 7:20 am
I think that your experience and results build up your brand. Pointing out how your assets can help others is a must if you want to gain acknowledgment.
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Roz Pearcy Reply:
June 15th, 2011 at 2:44 pm
@Mia, Agreed, but it must be done carefully so you don’t push people away by being cocky. You can share your assets on how they will help others, but doing so in a way that is ALL about the other person, not about you. Thanks so much for your comment!
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June 19, 2011 at 8:17 pm
Hey Roz,
That was awesome, and got me thinking about really applying this to not just my network marketing/direct sales business, but to also my personal training business. I am trying to get our brand out in our local market, but want people to know that we are about helping them and it’s not about us. So you have triggered some thoughts on how to do that.
Thanks a lot and have a great day, and keep up the great insight
Matt
Matt Constantino recently posted..Plateaus Don’t fear change!!
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Roz Pearcy Reply:
June 20th, 2011 at 3:55 pm
@Matt Constantino, Thanks so much!!! Your comment means a lot :) It’s a very fine balance between letting your customers/clients know that you can help them because you have skillz lol, but at the same time not going overboard and being too cocky about it.
BTW I did get your request, and you should be getting emails about it now. If you want to contact me personally just reply to any of those emails…alternatively you can send your phone number through the “Contact Roz” page at the top of the blog.
Thanks so much for stopping by and leaving your sweet comment!
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August 31, 2011 at 3:56 am
Personally, I think when a big persona is offering a product with their big attitude, they still have to give value for the readers, otherwise it won’t be reliable and they lose your trust.
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September 4, 2011 at 11:57 am
I don’t really like sale person that always use “I” as the subject of success, And I find them rude and unbelievable. You are right, other people will tell you if you are successful and you should not tell yourself that you are successful for it will stop from achieving more.
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